Raising Tactical Daughters logo

Raising Tactical Daughters

Strong. Prepared. Confident.
150,000+People reached
35States
4Countries

Where it started

Raising Tactical Daughters started with a dad's fear. When my daughter was born, I looked at the world she was coming into and realized I didn't know how to prepare her for it. So I decided to raise her to be strong, aware and ready.

That idea turned into a movement. It started in Peoria, Arizona with an Instagram account and a few shirts, and grew into a community of more than 150,000 people across 35 states and four countries who believed girls and women deserve the awareness and confidence to handle any situation.

Proceeds went to training for women, in person and online, focused on preventing domestic violence and human trafficking. Support came from everywhere, from first responders at home to service members overseas.

Kevin never took a paycheck. Not once.

RTD supporter at the Team USA training center

What we stood for

Awareness

Know your surroundings, cut the distractions in public, and always have a plan.

Preparation

Training in situational awareness, de-escalation and non-lethal self-defense for women and girls.

Confidence

A logo that stands for strength, and a reminder to every girl who sees it that she can be bold.

The community

RTD community member at the range RTD supporter serving overseas A mom and her daughter in RTD shirts RTD community member in the field RTD community member

Photos from the RTD community and ambassadors.

Five things every girl should know

  1. Put the phone away in public. You can't notice what's around you while you're looking down.
  2. Know where the exits are. Every room, every store, every restaurant. Make it a habit.
  3. Trust the bad feeling. If something feels off, it is. Leave first and figure out why later.
  4. Have a plan before you need one. Who you call, where you go, and what you say.
  5. Use your voice. Loud, clear and early is often enough to end a situation before it starts.

In the news

Meet Kevin Coles of Raising Tactical DaughtersVoyagePhoenix, April 2020 Meet Your Peoria Business: Raising Tactical DaughtersPeoria Independent, YourValley.net Raising Tactical Daughters on Sonoran LivingABC15 Arizona

The founder

Raising Tactical Daughters was founded by Kevin M. Coles, a dad of two daughters, an author, and the founder of Coles Technical Group. The same idea still drives everything he does: decide before you have to.

Visit kevinmcoles.com